A lot of people think San Francisco Bay Area is all hipsters who drink too much tea and sit around playing guitar. There are definitely a lot of those people, but SF style is more than that. It is driven by this stereotype and beyond.
The hipster vibe isn’t a bad thing to be associated with. They are comfortable, practical, and unique. That connection probably originates from the thrifting culture in the Bay Area. We are very eco-friendly, but the price point brings a lot of wealthy people. They have designer clothing, and more of those garments end up in thrift stores. Yes, many shoppers thrift, but it’s a hunt for the best labels. You can have any look you want out of thrift and vintage stores here; not just an aged band tee, flannel, and vintage Levis.
Every area of the Bay is different. In San Francisco alone there are at least 5 distinct scenes. Minimalist buildings make up the Financial District where business men and women work endlessly in suits, ties, and kitten heels. The love of original hip-hop culture is seen in the fashion and art of the Tenderloin. Murals and vintage shops are all over the Mission. The Sunset District reminds me of a colorful cartoon because the houses are relatively the same shape but in every color you can imagine. Bayview has industrial warehouses turned studios with, of course, an amazing view of the Bay.
With so many walks of life, its impossible to have on distinct style for this city. The minimalist vibe is definitely alive. Shops like Oak + Fort have a huge impact. Instagram-based vintage shops and emerging designers also have taken up this look. Check out St. Lightning on Polk St. and Jacquelyn Chow. For some fashionable San Francisco inspired pieces, look at Aigné French‘s work.
My shirt and jeans are thrifted. Whenever I wear vintage in the city I feel a bit more connected to the original culture. Wearing a more minimal, clean look gives me a sense of power or determination.
If you plan a vacation to the Bay Area, make sure to pack your favorite clothing. It doesn’t have to be new or fancy, just things that make you feel the best. People will notice!
Photography by Heather Perry. Follow her on Instagram.