There is something romantic about the crunch of gravel under your shoes or a plush lawn under your feet. Flat, winding roads take a scenic tour of a place that looks virtually untouched. Switching your travels to a less jet-set, tourist destination will bring a “local” experience. The culture is raw and the scenery is its own secret.
Tag: cool
Accessories can make or break a look… and the world.
When I plan a trip, I tend to think about my outfits first. I love matching a look to the vibe of a city or a location we are going to. What colors should I include in my minimized wardrobe? How can I mix and match the garments to save room for new things I purchase? It is a complicated web that I love to weave… then unweave… and weave again.

Photo by Heather Perry
Kith & Whim: The fashion forward and sustainable artist.
An artist that found inspiration in hand-me-down house paint has taken to the small business route. Kally Peterson picked up a paint brush, and from then on her brand, Kith & Whim, has grown to reach multiple industries. Her wearable art to commission pieces are being recognized all over the United States.

Photo by Heather Perry
Twirling in Tech
Joey Rodolfo is the man behind Buki. His vision was to create a sportswear line that works with your body. The definition of “modern lifestyle” has evolved to a hustle and ever-changing. It would make sense for our clothes to enhance our capabilities, not weigh us down.

Photo by Heather Perry
Necessary basics with a twist
Work out clothes turned street style is a huge trend. Comfort and practicality is the kind of clothing this day and age needs. Buki revolutionized the idea even more by creating versatile athleisure with fabric technology.

Photo by Heather Perry
The Scene
A lot of people think San Francisco Bay Area is all hipsters who drink too much tea and sit around playing guitar. There are definitely a lot of those people, but SF style is more than that. It is driven by this stereotype and beyond.

Photo by Heather Perry
9 Things Midwesterners should know before moving to the Coasts
“Midwest kindness” is definitely an active term on the East and West Coast. I moved to the West Coast three years ago, and I quickly learned that these people live a bit differently. Everyone has somewhere to go, and no one will stop them from getting there. It sounds a bit intimidating, but once you get into the swing of things, it turns into adrenaline.

Photo by Sofía Hernández
Photo diaries: Old Hollywood turned modern
We’ve all had a vision of ourselves driving in a convertible Corvette dressed in silk top, scarf around the head, and cat eye sunnies. Here is a way to make the iconic look a bit more contemporary.

Photo by Allison Sowle
White on what?
I am usually not a white denim person. It is such a bold material, and if it’s not used correctly it can ruin an entire look. Here are a few ways to wear those white skinny jeans or old white denim jacket that has been collecting dust in your closet.

Photo by Lauren Bayless
Umber & Ochre: The full circle
100% cotton and the beach seem like a blissful combination. The light and soft plant is happiness, breezy, easy, and serene. Umber & Ochre has managed to morph a brand image from their material’s connotation all while being environmentally conscious.

Photo by Heather Perry