The Scene

A lot of people think San Francisco Bay Area is all hipsters who drink too much tea and sit around playing guitar. There are definitely a lot of those people, but SF style is more than that. It is driven by this stereotype and beyond.

5I0A9516

Photo by Heather Perry

Continue reading

Bridges and Beaches Supply Co.

I spent the day at the beach with Derrick Russell to work on a special project. Connecting over Instagram, we learned that we were signed with the same modeling agency. The conversation carried on to our personal businesses; mine being the blog and his being his California apparel brand. When I learned the story behind Bridges and Beaches Supply Co. (BBSC), I would be doing an injustice to my fellow NorCal dwellers if I did not feature it on the blog.

alexbeachshoot (23 of 31)

Photo by Derrick Russell. Wearing BBSC shirt.

Continue reading