Collagen is the New Fashion Technology

Remember when light up shoes were the biggest innovation in commercial fashion? It was during an age where children’s toys were shifting to CD-ROMs, Game Boys were shrinking in size, and paper 3-D glasses with blue and red lenses provided an enhanced reality.

Since those tiny light bulbs activated by steps, technology in fashion has been one of the biggest phenomenons in the industry’s history. Many creative interpretations have been literal. Jackets are laced with charging cables, dresses have LED lights shimmering through organza and fiber-optics, and cross body purses have shrunk down to hold only a smartphone.

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Photo by Heather Perry

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Black Friday and Holiday Gift Guide 2017

I hope you all had a safe, joyous, and loving Thanksgiving! One childhood holiday memory that always makes me smile is the family sitting around the table after dinner looking at the paper. We would make our plan of attack for Black Friday. Who would make the run for the televisions? Who would get the lawn furniture? Which refrigerator or washer and dryer would mom get this year? What stores had the latest boot style on sale?Β It was all so invigorating.

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Photo by Allison Sowle

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The Scene

A lot of people think San Francisco Bay Area is all hipsters who drink too much tea and sit around playing guitar. There are definitely a lot of those people, but SF style is more than that. It is driven by this stereotype and beyond.

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Photo by Heather Perry

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White on what?

I am usually not a white denim person. It is such a bold material, and if it’s not used correctly it can ruin an entire look. Here are a few ways to wear those white skinny jeans or old white denim jacket that has been collecting dust in your closet.

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Photo by Lauren Bayless

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